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Innovative indoor advertisement enters Bulgarian market

Submitted on Wednesday, 25 March 2009No Comment

A new indoor advertising media is available in Bulgaria – branding of escalator handrails.

The company Brand Management is the first company for indoor advertisement that acquired the exclusive licence for the product in Bulgaria and Romania from the Escalated Advertising Australia (ESCADS). A world leader in the field, the Australian company invested more than two years to develop and research their product.

The investment of Brand Management is for a five year contract and is worth over 50 000 euro per year, which includes the acquisition of a license for both markets – the Bulgarian and Romanian, and for training and production.

“The acquisition of the new license comes in a time that requires a great change in the advertising market. The innovation, which is in the base of this concept, gives a new approach to the active audience”, says Razvan Marinkoi, marketing manager of Brand Management.

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