How to benefit from the crisis – prof. Philip Kotler in Sofia
One of the most popular names in the modern marketing world – professor Philip Kotler will visit Bulgaria for the second time to read a lecture for the Bulgarian audience.
The topic of the seminar is “How to control the crisis? And benefit from it”. It will take place on September 23rd 2009 in Hall 1 of the National palace of culture.
Some of the main topics that the “father of marketing” will speak on are: dealing with the business crisis, changing the role of marketing and finding new opportunities.