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How to benefit from the crisis – prof. Philip Kotler in Sofia

Submitted on Thursday, 11 June 2009No Comment

One of the most popular names in the modern marketing world – professor Philip Kotler will visit Bulgaria for the second time to read a lecture for the Bulgarian audience.

The topic of the seminar is “How to control the crisis? And benefit from it”. It will take place on September 23rd 2009 in Hall 1 of the National palace of culture.

Some of the main topics that the “father of marketing” will speak on are: dealing with the business crisis, changing the role of marketing and finding new opportunities.

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