The two-time Formula One champion Mika HГ¤kkinen will come to Bulgaria in early January to the aid of the campaign “Celebrate responsibly! Consume moderately! Never drive after drinking!”.

For the coming holidays, Diageo Bulgaria starts a campaign for moderate alcohol consumption “Celebrate responsibly! Consume moderately! Never drive after drinking!”. To get the message across to Bulgarian consumers, Diageo Bulgaria will distribute for free 10 000 bottles of mineral water at the junctures with the heaviest traffic and at the biggest trading and business centers between December 16th – 21st. The bottles feature special labels with the important slogans for careful alcohol consumption written over them.