The project “Unique Rhodopes” will distinguish the quality products in the region of the Western Rhodopes
“Unique Rhodopes – Where nature brings traditions back to life” is the name of the recently started collaborative project between Norway and Bulgaria. The goal of the project is to increase the quality and popularity of the tourism products and services in the region of the Western Rhodopes.
“Unique Rhodopes” is a project managed and co-financed by the Foundation “Development of the industrial, cultural and natural heritage” in the village Gela, with support and co-financing from the Norwegian Cooperation Programme (NCP) /Innovation Norway.
The quality certificate “Unique Rhodopes” will strive to unite entrepreneurs, producers and craftsmen of the region, as well as attract the interest of tourists to the traditional products, arts and crafts of the Rhodopes region.
Thus “Unique Rhodopes” will guarantee the tourists a unique experience in the spirit of the Bulgaria’s ancient Rhodopes traditions.
The leaders of the project from the Foundation “Development of the industrial, cultural and natural heritage” are receiving full support from their Norwegian colleagues.
The experience and professionalism of the Norwegian organization “The Happy End” from the village Nordal is used to develop the brand “Unique Rhodopes”.
After establishing itself as a reliable guarantee for quality, the brand “Unique Rhodopes” will serve as an authenticity mark for both native and foreign tourists.
The participants in the project will be included in an informational online portal, as well as a specialized guide that will be published in two languages – Bulgarian and English. The guide will be distributed in both Bulgaria and Norway.
On the other side, the project will broaden the horizons of the participants – they will share their experiences and good practices and will attend seminars that will give them useful advice from Bulgarian and Norwegian experts of cultural tourism.
The first group of participants in “Unique Rhodopes” already visited Norway in early June 2009, where they observed the accomplishments of their Norwegian colleagues.
The project will take two years, and it’s long term focus guarantees the success of the establishing of the brand “Unique Rhodopes”.
A local organization that will go by the same name will also be founded. It will manage the brand after the end of the project by broadening the goals and accomplishments of the first stage.