On July 1st, Sofia France Auto steps in Varna through their branch Sofia France Auto – Varna. Sofia France Auto has been represented so far in Varna by their dealer “Finscom”, but this is the first office of Peugeot outside Sofia.

The ambition of the company is to increase their market share in the seaside capital of Bulgaria significantly, because Varna is the biggest market for new cars right behind Sofia. In 2008, there were 201 realized deals for sale of Peugeot in Varna, which is 4,9% market share, compared to the 7,6% average for the country.

Over the next two years, Sofia France Auto plans to double their sales in Varna. The company intends to invest heavily in marketing and advertising to bolster the trust of their clients.