EasyJet – one year in Bulgaria
At the end of 2007, the first orange plane flies from Sofia to London Gatwick, marking the beginning of a successful business plan. Just a year later, the company celebrates the much improved flight frequency between Sofia and London Gatwick, as well as three new destinations – Milano, Madrid and Manchester. For the first year, 105 000 passengers used the services of easyJet from and to Sofia. The unique business model of the flight company is the reason for the high percentage of booked flights – with an average of 85%.
These results clearly show the increasing customer interest and the better understanding of services of lowprice flight companies.